Calyx and Corolla Case Report

Calyx and Corolla Case Report Introduction Calyx and Corolla are new entrants to the flower industry of US $ 8 billion in 1991. By using night air (Fed Ex), information technology, 800 figures and catalogs, Calyx & Corolla can avoid 3 layer distribution and provide flowers directly from producers to consumers. Thanks to its efficient distribution system, Calyx and Corolla have changed the way flowers circulate to consumers. Advantages and Disadvantages I.

Customer career and information is important for Calyx and Corolla to transform into a more intimate company. Calyx and Corolla need this information to customize products or services based on existing and potential customers' needs. Having a good database management team and system helps Calyx and Corolla complete successful steps for further steps. Business customers are very important every 1 dollar spending. By offsetting enough business customers, you can offset off-peak sales. Commercial customers become more predictable with special consideration. Because Calyx and Corolla need to establish long-term relationships with them to ensure stable sales, corporate customer team is important to ensure long-term growth.

To expedite the business quickly, Calyx and Corolla needed to establish an official marketing department within the organization to handle all aspects of marketing (not just direct sales). Through our in-house marketing team, Calyx and Corolla will become more aggressive in the market and will be able to respond more quickly to any changes that occur in the market. Calyx and Corolla provide customers with a trip to cultivate flowers to enhance customer confidence in flower quality. Calyx and Corolla can also offer training programs in direct stores such as how to save flowers and how to use flowers for decoration. This also allows customers to enter the store directly and customers are exposed to new products that Calyx and Corolla may offer. So it will create duplicate purchase