Calyx & Corolla Case Study

I. Definition of Problems Calyx & Corolla (Calyx) will change its position as a current strategy and mail order business in order to compete more directly with more traditional stores (such as flower shops) and cable services (such as FTD) Whether you need to decide. How to attract the largest group of potential buyers Calyx is not familiar with visiting flower shops and other retailers and purchasing them on mail order. Calyx needs to decide what steps to take to raise profits and grow the business.

Customer career and information is important for Calyx and Corolla to transform into a more intimate company. Calyx and Corolla need this information to customize products or services based on existing and potential customers' needs. Having a good database management team and system helps Calyx and Corolla complete successful steps for further steps. Business customers are very important every 1 dollar spending. By offsetting enough business customers, you can offset off-peak sales. Commercial customers become more predictable with special consideration. Because Calyx and Corolla need to establish long-term relationships with them to ensure stable sales, enterprise customer team is important to ensure long-term growth.

To expedite the business quickly, Calyx and Corolla needed to establish an official marketing department within the organization to handle all aspects of marketing (not just direct sales). Through our in-house marketing team, Calyx and Corolla will become more aggressive in the market and will be able to respond more quickly to any changes that occur in the market. Calyx and Corolla provide customers with a trip to cultivate flowers to enhance customer confidence in flower quality. Calyx and Corolla can also offer training programs in direct stores such as how to use flowers for storing flowers and using flowers for decoration. This also allows customers to enter the store directly and customers are exposed to new products that Calyx and Corolla may offer. So it will create duplicate purchase