Buying Into the Media´s Body Image

My sister is 11 years old and is a bit overweight. Until a year ago, there was no problem with her body image, she was satisfied with the way she saw. But she recently asked questions about her weight if she looks fine. Obviously she is no longer satisfied with her physical image and self-image. Last year, her internet and television usage increased sharply, and her self esteem also declined. Advertisements shown on the media draw women in such a way that my older sister and many girls can not agree and can not express healthy girls with inspiration from the stereotype of understanding.

Recently we know that the media closely relates to the image of the body. In particular, the image advertisement of the body depicts the image that affects our own body. Of course, there are many other factors that influence our body image: child rearing, education, intimacy etc. However, popular media has a big influence. Americans spend 250 billion hours a year to watch television. According to California State University Northridge, advertisement accounts for about 30% of all TV broadcasting time. Ordinary children see commercials of 20,000 TVs a year. Of course, it is not the place where only the TV watches advertisements. Popular magazines, especially women's magazines and many young people's magazines, are filled with advertisements. Pop-up ads are also displayed on the web.

Media media is one of social and cultural influences, and as a result of thorough investigation, the focus of the media's image on the image of the body is the focus. Studies have shown that women who watch many TV programs and read about fashion magazines are more likely to physically change by media than men (DC Jones, Vigfusdottir, & Y.Lee, 2004; Ricciardelli and McCabe, 2001). However research has shown that the media is unrealistically ideal, affecting dissatisfaction with the body of the woman and being accused of being hungry (Wykes & Gunter, 2005). Men are tall and muscular, whereas men's magazines, advertisements, television, the Internet, etc. have these pictures everywhere, while the media draws the appearance of women as thin and big breasts. Use techniques and special effects when editing photos to make images more perfect than real life

Mass media is thought to be a universal force that shapes the ideal of appearance, and it has been shown to adversely affect women's body image. There are few studies that focus on the effects of exposure to media on male body images. In the current experiment, 158 men are exposed to television commercials containing ideal men or neutral images inserted between segments of television programs. Participants were prevented from dealing with the body image and attitudes towards appearance variables to evaluate the adjustment effect. The results show that participants exposed to ideal image advertising are more depressed and more muscle dissatisfied than participants exposed to neutral advertisements. Inconsistent with past studies, I did not notice the influence of expression on changes in mood and image of the body