Business Theory Comparison

What is the business purpose? There are limitless answers to this question, but they are okay. Our goal is not to find a definitive answer but to explore the four major business ethic theories to better understand what the business purpose is. The profit-based independent business model defines the shareholder theory, while making its maximum goal to generate maximum revenue for shareholders. Goldman Sachs giving priority to profits through a positive public image is a good example of shareholder theory.

The three self model suggests that social comparative theory is a combination of two different theories. The second theory is about factors that influence the influence of self-evaluation and social comparison on self-judgment. Although much research has been done on comparative motives, there is little research in the field of comparative evaluation. According to the background of current judgment and enlightenment from social cognitive theory, self interpretation is considered a related concept, the model tests assimilation effect and distinguishes three types of self-concept of work.

Social Comparative Theory Social Comparative Theory is a theory that can be applied to a deeper understanding of the image of the body and self esteem. According to Fertinger (1954), individuals tend to evaluate their opinions and abilities by comparing them with others' opinions and abilities. Personal awareness and how others evaluate them affects individual self esteem. There are two types of comparison, up comparison and down comparison. These may increase or decrease mental health such as self esteem when compared with perceived superior or subordinate personality.

According to Festinger 's social comparative theory, when you compare yourself with someone who resembles yourself, your ability and beliefs are usually evaluated accurately. It is more sensible to compare goals (people, gender, age etc). Depending on the level of motivation, you may prefer to compare yourself with other people by comparing up or down. Festinger's theory points out that when you compare yourself with a person superior to yourself, an upward comparison is made and a downward comparison is done if you compare yourself with a worse one than you.