Negotiation is done daily in both commercial and personal environments. According to one person, negotiations may be more important, and individual negotiations may be more important. However, business talks and individual negotiations are intertwined. Business talks may affect individual negotiations, and individual negotiations may affect business negotiations. Even in subconscious, the results of individual negotiations are often determined through negotiation experience.
Business talks are influenced by business culture. As a basic business activity, negotiations determine the success and profitability of international business. Business culture influences the progress, place, style and strategy of negotiations (Leung, Bhagat, Buchan, Erez & Gibson, 2005). For example, Americans tend to chase tracking rather than long conversations and always select an official business base for negotiation. On the contrary, the Chinese are against them. Culture affects the management style of international business (Muñoz-Seca & Riverola, 2011). Management style varies from culture to culture. For example, management is seen as a special achievement in American culture, and motivates others to achieve production (Merish, 2008). However, employees do not need inspiration to work hard in Germany, they are proud of their professional skills and ethics.
The interdependence and the result of negotiations between culture and international business negotiation methods are increasing. In this article we will examine the impact of culture on the process and results of international business negotiations. In this article, I will first explain the concept of culture and the concept of international business negotiation. It then evaluates the interdependence between them and the possible influence of this interdependence. The conclusion will be derived from the discussion of the paper. In cultural concept literature, culture is designed in many ways. The concept of culture should be regarded as a collective phenomenon. Each group is composed of individuals and actually expresses culture through these individuals, but culture only occurs when all or most of the people making up the group are sharing it .