BUSINESS LOYALTY

Brand loyalty "What consumers purchase over and over again - Brand loyalty is elusive quality, starting with consumer preferences for products based on objective reasons, It guarantees that customers will be as expected ("Fisher".) How can I make people purchase my product long before discussing the main issues encountered when the company sells the product This is still a very important issue in the day-to-day operations of every company, but now it poses quite new problems.

From a business point of view, "royalty" is a marketing strategy that enhances customer retention. According to Nutt (2009), customer loyalty brings many benefits to the company such as repeated purchase, cross selling opportunities, word of mouth marketing. In addition, it is well known that acquiring new customers is more expensive than maintaining existing customers. Nevertheless, many companies in the market are still reluctant to do loyalty activities. why? Excellent royalty programs are difficult to develop and loyalty programs with poor development are more harmful than excellent royalty programs.

If you have your own business and you do not want to lose it, it is time to consider developing a loyalty program for your customers. why? Just because customer loyalty is the cornerstone of all business success, the loyalty program is the foundation of modern marketing strategy for any profitable business. And companies around the world are getting more and more difficult to acquire loyalty. The reason is globalization of the global market and the brand globalization of the relationship between seller and buyer - it will be non-personal. It is not easy to convince thousands of clients every day that they deserve to receive special and best service.

Building customer loyalties, and absolutely necessary things - are the main focus of each business. A loyal customer spends more on every purchase, more frequent access, and is the greatest source of new recommendations. In fact, royalties are the most permanent and protective asset that companies can monetize over the next few years. The shocking thing is that we keep seeing that the loyalty program is completely on their face. Regular consumers have nearly 30 royalty program memberships, but only actively participate. Since the first year, 58% of loyalty members are not active. So, why does the advantages of the loyalty program continue to be impaired and attract consumers? Do you think that some companies that can make royalties successful, such as Starbucks, Walgreens, Starwood hotels, Delta Airlines, etc., are actually different in success?