Business Ethics: Jack in the Box Fast Food Restaurant

Introduction Jack in the Box is America's fast food restaurant that opened for the first time in San Diego, California in 1951. That owner, Robert Peterson, is a businessman who already owned other restaurants and later became a food manufacturing factory at Foodmaker Inc. , Parent company of Jack of the box. In 1988, the investment group turned Jack in the Box into a private company, but it was reopened in 1992 (JackInTheBoxInc.com, 2013). A year later, a devastating incident shocked the company as a whole.

Jack in the Box is a fast food burger restaurant offering breakfast, tacos and egg rolls. Jack in the box was founded in 1952 by a businessman named Robert O. Patterson who opened the first Jack in the Box in San Francisco, California. The restaurant was originally a place to drive and provided a motorist with a hamburger of only 18 cents to the highway driver. Today, the restaurant and its trademark clown are one of the leading fast food burger chains in the country with more than 2,200 restaurants in 19 states. economic situation

Since August 2011, Jack in the Box generated revenue of $ 150 million, and six new restaurants opened since December 2010. There are 2,200 restaurants nationwide. In the franchise you need to open a restaurant and the candidate needs to have multiple qualifications. Some of these qualifications are franchise and restaurant management experiences with a net asset of $ 1,500,000, the ability to develop at least 5 restaurants, and a passion for the restaurant industry.

Jack's (Headquarters: Homewood, Alabama), originally known as Jack's Hamburgers, is also known as Jack's Family Restaurants, Inc. It is a fast-food chain in several states in the southeast. Established by Jack Caddell in November 1960, it is a single stand on the outskirts of Birmingham, Homewood, Alabama. From the mid-1970s to the latter half, Jack was expanding into narrow strips in South Alabama and Florida. In the 1980s, many of these places began to close up, but at least one person succeeded at Jack. Benny LaRussa specializing in the food business bought a franchise in the 1960's. In 1979, Larusa abandoned food and bought a franchise area of ​​13 Jackstores. Then until 1988, he expanded his territory to 33 stores. Then, in 1989, LaRussa purchased a franchise of the Jack concept.

Jack in the box is another major competitor in the fast food industry, with 1,850 restaurants in 17 states. Jack in the box sales in fiscal 2002 were $ 2 billion, an increase of 7% over the previous year. While McDonald's and other competitors focus on family concepts, Jack in the Box only aims the menu item to adult consumers. The Jack in the Box menu contains innovative products such as stewed chicken bowl and chicken fajita pita. Together with most competitors, Jack in the Box offers a value menu, but it does not participate in price competition. This is a crowded market, attracting women and starting to work hard to reduce dependence on young men