Business Analysis: Nestle and Dutch Lady

Introduction In this task you will conduct business analysis on two large companies in the same industry. Nestle and a Dutch woman. The analysis is based on the company's performance in 2011 and 2012, and the data is extracted from the company's financial report. Profitability 1 Return on common shareholders' equity (ROSF) According to the graph above, Nestlé's ROSF increased by 63%. Therefore, ROSF in 2011 was 65.36%, 71.99% in 2012.

A woman in the Netherlands is a company specializing in the manufacture of daily necessities such as sweetener, yogurt, raw milk, powdered milk and the like. Since the 1950s, women in the Netherlands have been doing business in Malaysia. The history of the Malaysian Dutch female company began after the Second World War and the Dutch women were one of several brands imported sweetened condensed milk from the parent company in the Netherlands through local importers and wholesalers . In 1963, Sendirian Berhad of Pacific Milk Industries (Malaya) was founded in Malaysia and founded breast milk plant in Petaling Jaya. This factory is the first overseas production base of the parent company. The company began operation at the end of 1965 and started manufacturing sweetened condensed milk using the license of the parent company.

In 2000, a Dutch woman was awarded the 2nd reader's digest super brand gold medal as it was chosen as the preferred dairy brand in Malaysia. The company changed its name to "Dutch Baby Milk Industries (Malaya) Berhad", renamed it "Dutch Lady Lady Milk Industries Bell Had" and promised "Ladyness for Life". The Dutch woman was awarded the 3rd Reader Digest Super Brand Gold Award by being elected as Malaysia's preferred dairy brand in 2001, and in 2002 the woman of the Netherlands won the Liquid Milk Brand Qualification Award. In the same year, the Dutch women's sterile milk factory was certified by the Ministry of Health HACCP (Hazard Analysis Control Point). By the way, Mr. Holland was awarded the 4th reader digest Super Brand Gold Award and was chosen as a dairy brand preferred in Malaysia.