Bulgaria's Foreign Trade with Chocolate

After analyzing the current transaction with products containing select products SWOT analysis analysis and prospects chocolate and other cocoa it is important to identify opportunities and threats of future development possibilities. This goal is achieved with the help of the SWOT analysis shown below. Advantages and Disadvantages Existing production of traditional skilled labor in line with the EU requirements on the introduction of quality equipment standards of technical equipment is based on export-oriented sectors' leadership position in terms of sales and added value provide

Steady strategy, structure, and competition: Day Chocolate is a large and powerful company, but at the same time it faces competition. Chocolate is a basic product, and many companies manufacture and sell chocolate. However, it is important that chocolate day is distinguished by the use of fair trade products. This is because it is becoming an increasingly important topic for consumers and governments. In addition, Co - op and Starbucks of Day Chocolate in the UK are growing in popularity because they offer chocolate to their brand products. Government: Day Chocolate has an official fair trade label authorized by the International Fair Trade Labeling Organization (FLO). This gives the advantage to Day Chocolate, one is that they get a bank loan premium; they improve the quality of their lives. Therefore, the government invests in education and good environment to increase production and income.

Product: A product is a tangible item or intangible service produced or produced by a company. Day chocolate manufactures high quality fair trade chocolate. Their product packaging looks luxurious and shows high quality. Day chocolate is a tangible product. Mass production of day chocolate and sales of two brands of chocolate, Devine and Dubble at the UK's top supermarket. They usually sell their own brands in Starbucks and cooperatives. Price: Price is the amount the consumer pays for the product. Day chocolate manufactures high quality Fair Trade chocolate. They attract consumers who are willing to pay for high quality and fair dealing. Since Fair Trade is becoming more popular all over the world, the number of customers will only increase

Not only chocolate can be purchased for fair trade. Coffee is another common product to buy fair trade. In the case of a product such as coffee or chocolate which is unfairly traded, what happens eventually is that farmers and producers of organic agricultural products eventually go to the brokerage and then to large-scale manufacturing companies It is to sell. In many (most) cases, the intermediary misrepresents the fair market price of the original product (in this case, cocoa), purchases the original product at a very low discount, and then sends it to the manufacturer such as the chocolate bar It is well known to sell. A large enterprise of consumer goods. This intentional price distortion makes intermediaries and big companies somewhat more profitable (some say that cash is abundant), but at the same time it falls into producers of raw materials in a bad cycle.