Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Muhammad Yunus' new book "Building a social project: a new type of capitalism that brings the most urgent need for humanity" - solve social "evil" problems such as poverty, literacy, malnutrition, global warming For those of particular interest. It is a declaration. It is a creative and exciting business model, how to create a sustainable solution to improve the world's poor and gradually eliminate global treasury of poverty. Yunus established a case where hundreds of social enterprises, including reputable microfinance, strongly supplement existing poverty eradication weapons. Yunus shares his experimental story and creates and manages a newly designed company to tackle specific problems related to extreme poverty.

In 2010, he announced his follow-up work "Building Social Business: New Capitalism" to respond to the most pressing needs of humanity. Yunus's argument is that a profit-driven company that distributes dividends to shareholders is not only providing nothing to the people at the bottom of the pyramid, it is also a "semi-building structure" based on errors and parts of what humans want about it. watch. "Capitalism has a narrow view of human nature, assuming that people are focused only on the one-dimensional existence of the greatest benefit.The free market is based on such one-dimensional people The mainstream free market theory suffers "conceptual failure" and can not grasp the essence of humanity.

What did Yunus do against all goodwill he accumulated? He has another ambitious initiative than another initiative, microfinance. In "Building a Social Enterprise: New Capitalism to Meet Human's Urgent Needs" (PR, $ 25.95) he asked for another company dedicated to helping disadvantaged groups. In many respects, "Building a social business" is a sequel to Dun Yunus' 2007 book, "The creation of a world without poverty: The future of social business and capitalism", and he first gave his new economic theory Proposed. The difference is that the authors insist that social business is no longer a dream. Three years later, Grameen established social business with companies such as Intel, Adidas, BASF, Danone yogurt maker Danone and others.