Building social business : the new kind of capitalism that serves humanity's most pressing needs

Muhammad Yunus, a practical dreamer who pioneered microfinance and received the 2006 Nobel Peace Prize, opened up a new aspect of capitalism. I called it a "social enterprise". Social enterprises, by utilizing beneficial energy to satisfy the needs of human beings, will be able to create an independent and viable company that will generate economic growth even when producing goods and services that make the world a better place I made it. Here, Yunus shows how social enterprises employed by entrepreneurs and social activists in Asia, South America, Europe, and the Americas changed from theory to inspirational practice. He shows how social business can change life and provides practical guidance for those who want to make their own social enterprise. Commitment to free market company's failure - from the description of the publisher

Introduction: Social Business - From Dreams to Reality - Why Social Business - Growth Pain: Lessons from Adaptation and Change Grameen's Story - Social Care Development - Children's Healing: Case of Social Problems in Health Care - Social Issues 'S legal and financial framework - Grameen Veolia Water: Social research development project for the global water crisis - Creation of a global infrastructure for social enterprises - a glimpse of tomorrow: More social enterprises coming soon - End of poverty: time is here

Muhammad Yunus' new book "Building a social project: a new type of capitalism that brings the most urgent need for humanity" - solve social "evil" problems such as poverty, literacy, malnutrition, global warming For those of particular interest. It is a declaration. It is a creative and exciting business model, how to create a sustainable solution to improve the world's poor and gradually eliminate global treasury of poverty. Yunus established a case where hundreds of social enterprises, including reputable microfinance, strongly supplement existing poverty eradication weapons. Yunus shares his experimental story and creates and manages a newly designed company to tackle specific problems related to extreme poverty.

In 2010, he announced his follow-up work "Building Social Business: New Capitalism" to respond to the most pressing needs of humanity. Yunus's argument is that a profit-driven company that distributes dividends to shareholders is not only providing nothing to the people at the bottom of the pyramid, it is also a "semi-building structure" based on errors and parts of what humans want about it. watch. "Capitalism has a narrow view of human nature, assuming that people are focused only on the one-dimensional existence of the greatest benefit.The free market is based on such one-dimensional people The mainstream free market theory suffers "conceptual failure" and can not grasp the essence of humanity.