Building Loyalty With Web 2.0

Building royalties through Web 0 Web 0 changes the way the audience interacts with travel brands. User-generated content [UGC] and social networking sites such as Flickr, Youtube, Yahoo Trip Planner, etc. have renewed their expectations and experience. Authority is no longer a travel agency or media - it is now an audience. Welcome to Trip 0. In the era of trip 0, the force is changing. In the Travel 0 environment, travel brands need to meet the expectations and requirements of online users through a suitable, attractive and enjoyable, targeted experience.

Educators do not understand whether the word "network" on the Internet should have a digital ID such as Web 1.0, Web 2.0, Web 3.0 or not. I use the word Web 2.0 to convey simple concepts. With Web 2.0 tools, individuals can post content to the Web or interact with other users with the content of a particular website. Web 2.0 Tools - The tools described in this chapter are different from the interactive sites listed in Chapter 5. Many Web sites are between read-only Web 1.0 (the earliest Web site) and read-write (two-way) communication between Web 2.0 sites. In other words, the main purpose of many Web 2.0 sites is to provide information to Web site visitors such as Web 1.0 sites, but Web 2.0 sites are designed to do more. Authors who visited the site by writing comments on these sites, tagging keywords and topics, etc.

The emergence of Web 2.0 has caused social analysis and is increasingly concerned about the privacy of the Internet. Web 2.0 is a system that promotes sharing and collaboration of participatory information on the Internet at social networking media sites such as Facebook and MySpace. These social networking sites have become popular since the latter part of the 21st century. Through these websites, many people provide their personal information on the Internet. These social networks keep track of all the interactions used on their site and save them for later use. Problems include governmental use of social networking sites in network tracking, location disclosure, social profile analysis, disclosure of third-party personal information, and search without protection of search warrants.

While discussing the opportunities that politicians and candidates use Web 2.0 for these new Web 2.0 technologies, the Web 2.0 architecture allows the non-experts to access the Web in ways that were not possible in the age of Web 1.0 You will be able to use and contribute. . This not only narrows the disparity between politicians and voters but also promises to narrow the digital gap between average individuals. Therefore, democratization and liberation, especially those who are in a disadvantageous position will be increased. With the introduction of Web 2.0, parties, politicians, candidates began using blogs, social networking sites, and shared sites (Park & ​​Jankowski, 2008; Lilleker & Malago, 2010). So, the question is whether this will lead to a new campaign style, and if so, how?