Building Fashion Brands in Shanghai

Conclusion Although there was a problem of building a fashion brand in many studies so far, this research is to find deeper information to demonstrate the challenge of building a fashion brand in the modern Shanghai city of China It is aiming. This research is an exploratory study. Important data was obtained from the primary survey. Quantitative and qualitative methods are used. Since access to respondents is easy, the whole participants are selected through convenient samples.

Today, fashion brands are building their own online store and entering online multi-brand store. Ebrain is a fashion brand that is a huge success in fashion, like a technology company. Everlane uses online shops instead of genuine shops, and Everlane has only online clothing stores. Initially, many people did not support this approach, but Michael Preysman asserted. Now Everlane is very well developed. The world is rapidly changing, technology is rapidly evolving. For customers, online shopping is really convenient, cool and fast. You can try on clothes yourself and go shopping because you can touch these fabrics and feel it is a wonderful experience. However, the shopping mall is lively and not very good for some people.

Yoho! It is a fashion e-commerce platform born in Shanghai. This brand has already seen the fate of Chinese fashion brand culture as early as a few years ago: Top fashion brands can only choose online promotion as the main method. Ray, YOHO's AVP! "One reason is that development of independent stylists is restricted, especially in top cities such as Shanghai, because offline store rents are too high." YOHO! From YOHO! The fashion magazine apparently founded an independent e-commerce business division, looking at the Chinese fashion culture trend, "stronger than offline than online". At the same time every year, YOHO! To host an offline brand event to promote fashion brand culture. YOHO held the fifth "YOHOOD Fashion Carnival" this September!

At Shanghai Fashion Week 2016, the fashion brand Babyghost announced a partnership with BitSE, a Chinese Block-as-a-service company and its VeChain project. To delay their execution, they started talking to the tyrant who wanted to kill a new story every night but did not finish it. "As an artist, we are working seriously on her plight and intelligent solutions to keep herself alive," he wrote on the Babyghost website. By choosing to incorporate block chain technology into its fashion product line, Babyghost came up with a smart way to succeed with their brand in a tough industry. Through Veghain, Babyghost optimizes customer-brand relationships by fighting counterfeit products and focusing on supply chain and asset management. It is as amazing as something in folktales.