Broadway Café Case Study

Porter's Five Power Models As a strategic adviser to McCormick and Associates, we will use Porter's five power models as a framework for the qualitative evaluation of the company's strategic position (Appendix 2). These five powers determine the severity of competition and therefore determine the appeal of the market. These forces affect the company's service and interests. When power changes, usually the company needs to reevaluate the market. Customer bargaining power If the buyer can choose from multiple options, the bargaining power of the customer is high.

Broadway cafe was originally established by my grandfather in 1952. Broadway cafe became a popular spot soon, but lost business over time due to lack of ability to compete with competitors in the 21st century. I recently succeeded Broadway Cafe and transformed it into a business to be launched in the 21st century. I can start with the competitive advantage of the cafe and match with local competition. This cafe serves customers with reasonably priced and affordable coffee shops. With this, this cafe can go cutting edge in terms of cost. Broadway Café has maintained competitiveness by introducing IT into the cafe

BroadwayCafé focuses on cost leadership and differentiation strategies to differentiate from other companies and maintain competitiveness. As explained in this section, BroadwayCafé intends to lower the price by lowering the price to obtain temporary advantage, like the Starbucks and other competitors, the Cafe is very pricey Keep it competitive. ) Affordable and affordable, you get the best profit (Baltzan, & Phillips, 2009) unless there is a difference with competitors at traditional market price. BroadwayCafé implements a differentiated strategy by differentiating our products and services