British Brands in China

2 Since China's British brand establishment and reform policies, China has been one of the most powerful emerging markets that has been investing in the world for decades (Melewar, TC et al., 2004). After China was approved by the WTO (World Trade Organization) in 2001 (Leïla, 2009), more and more foreign brands entered the Chinese market, and the British brand was no exception. These different categories of brands are experiencing intense competition in China, some of which are steadily expanding their business, but many other brands are striving to acquire the market share already achieved I will.

The young British did a wonderful thing in China. The British Council interviewed the British Council and British fashion designer Stephanie Lawson launched a brand in China and "survived." Southeast Asia is the most eclectic area, traditionally there has been something for everyone for decades from bankers to beach users. Globally, its impact is expanding: ASEAN is now the eighth largest export market in the UK in 2015, valued at US $ 17.4 billion, more than twice the UK's exports to India is.

By the early 19th century, the trade of the British Empire depended greatly on the import of tea from China. The UK exports luxury items such as watches to China, but still there is an overwhelming imbalance in trade. China's strong demand for silver is a big product and Britain is hard to buy. The trade balance is due to the export of opium to China, opium is legal in the UK, planted in the UK, and has also increased in India since then.

The main incentive of British imperialism in China in the 19th century was the economy. British market has big demand for Chinese tea, silk, porcelain. However, the UK does not have enough silver to trade with the Qing Empire. Therefore, in order to compensate for this payment problem, a barter system based on opium in India was established. Following the exponential growth of Chinese opium from 1790 to 1832, it brought about the generation of addicts and social instability. The conflict between the Qing government and British merchants eventually expanded to the notorious opium war. As a result, the British acquired trade rights at Hong Kong Island, Guangzhou and Shanghai ports. As in India and Africa, British imperialism has never been occupied by Chinese politics, but its cultural and political heritage is still evident today.