Break Free From the Product Life Cycle

Kotler, P. (2003). Positioning and differentiation to eliminate product life cycle Youngme Moon Harvard Business Review The summary requires differentiation in the product life cycle by creating an image that requires attention and promotes its own brand recognition Yes. Louis Vuitton is a company that has always regained vitality and has maintained a long-awaited brand for 150 years. A $ 1,000 monogram Louis Vuitton handbag is one such demand and has created a multi-million dollar counterfeit market, most commonly referred to as "exclusion." The demand for LVMH Moet Hennessy for these exclusion products is very high

In the recession phase, it is possible to grow regrowth by individual positioning or reverse positioning. Author Youngme Moon (92) of "Outstanding from Product Lifecycle" says that by combining individual positioning it is possible to reposition mature products for growth by combining functions of different categories I explain. The author says that reverse positioning can be used by adding new constituent elements and deleting the old constituent elements. These recommendations avoid serious cost recovery performance and allow companies to return to an advantageous stage.

The new product goes through a series of steps called product life cycle. Product lifecycle applies to brand and product categories. The period varies depending on the product. Because the mature products are updated by market segmentation and product differentiation, the life cycle of modern products is becoming increasingly short. Companies always try to maximize revenue and revenue throughout their useful life. In order to achieve the desired level of profit, it is important to introduce new products at an appropriate time. If new products attract consumers and there is no intense competition, companies can claim high prices and gain high profits.

Hello everyone! In last week 's marketing class, I learned about product life cycle. All items and services entering the market go through the product lifecycle. The stage of product life cycle is introduction, growth, maturity, and decline. Each product is experiencing this lifecycle, but the duration of the cycle and the shape of the curve can be very different. Apple currently has many products at various stages of the product lifecycle. Recently, they released the red iPhone. Since this is a new product, it is in the introduction stage. This stage is characterized by low sales and slow growth. Apple sells red iPhones to raise awareness and funds for the Global Fund to fight HIV and AIDS. By doing so, Apple promotes corporate social responsibility. Since this product is not so different from other iPhones, it is regarded as a low learning product.