Branding, Pricing, and Distribution

Task 3: Branding, Pricing, Distribution Dr. Englehart MKT: 500 Marketing Management A. Keaton December 20, 2013 Domestic and Global Product Branding Strategic branding creates product recognition and cognition with Organic Vita-Hair It is a necessary strategy. This is particularly true for the e-commerce structure that has chosen the global market as the target market. In order to complete this brand strategy, the company uses the following logos for all products, websites and other related materials. The company's goal is to create a strong awareness of this logo so that it can be identified when the consumer identifies the logo.

In 1964, Neil H. Borden published an article on the concept of marketing mix. Bowden's concept marketing mix initially included "Product planning, pricing, brand setting, distribution or location information channel, personal sales, promotion, packaging, display, service, physical processing, and finding and analysis of facts" It was. Year, p. 231) According to this concept, the list of 12 components of the marketing mix is ​​adjustable. This may mean that researchers want to focus on or emphasize changing more elements and areas, but Borden (1964) clearly clarifies why they chose twelve elements as a marketing mix I explained to.

The marketing mix initially has twelve elements defined by Broden (1965). These are product planning, pricing, branding, channel distribution, personal sales, promotion, promotion, packaging, exhibition, service, physical processing, and finding and analysis of facts. McCarthy (1964) later redefines the marketing mix based on Boden's idea. He combines Borden's 12 marketing mix elements with four new elements (product, price, location, promotion, also known as 4P). McCarthy advises you to combine all the elements of the marketing manager to meet the needs of the target market.

Marketing is well explained that it consists of four elements called product P, product, location, price, and promotion. Product is the physical nature of products, brands and packaging. The location is about distribution - agents, channels and institutions used to facilitate consumers to purchase products. Prices need to meet the needs of consumers and the needs of providers. Promotion is a means to help consumers understand destinations, goods, or services and choose holidays. Promotion covers a wide range of media such as the Internet, websites, printmaking (magazines, newspapers, brochures, direct mail), television and radio.