Branding: How Important Can a Symbol Really Be?

When walking down the street, store displays and signboards will be bombarded to display the latest products and use new logos and brands. Use a logo or symbol for everyday consumer identification so that when a symbol or "brand" is displayed, you can accurately ascertain who produced the product. Brand is essentially the personality and identity of a company, artist or studio. Please look at the Apple logo as an example. Everyone knows that "Apple" products are made by the famous Macintosh.

Symbol and branding: It is important to understand the symbolic aspects related to the brand before we continue to use the symbol in advertisements. No matter what happens, products with strong brand associations will always have brand identity. As long as the brand has not been damaged, the value will be handed over to the product. This will greatly contribute to that selling point. When creating value for consumers, it is important to choose symbolic values ​​and meanings related to the brand. There are various kinds of symbolic variables that can be used in brands such as "reality", "honesty", "fashion", "super society" and so on.

Consumers regard brands as an important part of their products, and brands can add value to their products. Therefore, brand decision making is an important part of product strategy. A brand is a name, term, logo, symbol or design, or a combination thereof, that aims to identify the merchant or service of a seller of a seller group and distinguish them from their competitors. Brand name is part of the brand and can be pronounced by voice. Examples of brand names are Avon, Chevrolet, Tide and American Express (Kotler, 1994).

Understanding the brand definition is very important. In 2008, Mr. Katherine says, "The brand includes industry logos, logos, symbols, containers, colors, or combinations thereof to identify the seller of a product or service." "Adidas" is a brand name similar to a company name Although it announced, its slogan is very motivated to say "there is nothing impossible". Adidas is a leading brand in the sports market, which competitors such as Nike, Devotes, Puma and others are participating and boasting the world's largest market share. The position and success of Adidas' brand image and value in the sports market is controversial in this report. Because of the rapid change in high-tech innovation, the development of the sports market industry continues to evolve