Branded Entertainment

Advertising is increasing by DVR when TV viewership declines (Kalliny & Gentry, 2010, p. 7). As of March 2009, 31% of households in the United States have DVR, which is significantly higher than 12% in 2007. January (Nielsenwire, 2009) 60% of TV programs are recorded among TiVo owners, 92% avoiding advertisements while watching these recordings. (Lehu, 2007, p. 35)] And the troublesome and unconditional advertisement (Panda, 2004) The future of TV brand marketing is causing problems for advertisers.

Brand entertainment is beyond this. Through brand entertainment, the brand is not only to logos on something, but to obtain vested interests (usually stocks or investments) in the project, the content has a natural and meaningful relevance to the brand's mission and information You must have it. In its most effective form, brand entertainment itself becomes a source of income, and it relates directly to sales and basic business. LEGO is currently the largest toy manufacturer on the planet. Their films are also very profitable and keep viewers in touch with the brand. This is a good example of brand entertainment. There, LEGO basically created such a high-quality campaign that allows viewers to produce their products through 2 hour advertisements.

Brand entertainment, also called brand content, is a type of advertisement that can generate content as a way to advertise brands that offer production funds. Brand entertainment is a combination of product layout, media integration transaction, network and mobile digital entity. It focuses on creating brand reality rather than brand image - this is the foundation of a superior customer experience. We live in an era when we want a rich media experience that people do not want to be disturbed by what we want to see. With unlimited user selection, the impact of the brand itself will be less. Manufacturers and advertising agencies need entertainment brands - content is a factor that boosts revenue and makes customer brands stronger in the process.

Brand entertainment usually represents myself as well as marketing, and is connected to that audience in an attractive way. I want more power than demand. The idea of ​​making brand entertainment like drama a brand of entertainment like Red Bull changed. Red Bull does not manage traditional advertisements, but it is an entertainment company that arises by selling its products. A good customer experience reflects the customer's identity

Schutz is a veteran of the brand's entertainment field. As Ogilvy & Mather's creative director of the brand entertainment department, his clients include DuPont, IBM, Unilever, IKEA, Lenovo, Philips, and Andy Warhol Museum. Documentary on life and documentary. The art of legendary artists