Brand Personlities:IBM and Apple

Question to try: In the same product category, identify two brands that project different images to consumers. By comparing and comparing two different brands, we will explain various projection images. What kind of technology does a marketer use to create these images? How do you explain this intentional attempt based on the purchaser's self-concept? Executive summary "Products are made in factories but brands are made in the minds of potential customers" These immortal words symbolize the importance of brand power and brand management.

Seven of the 10 most valuable brands in the world come from an American company established by immigrant or immigrant children. Many of the greatest brands in America - Apple, Google, AT & T, Budweiser, Colgate, eBay, General Electric, IBM, McDonald - and more - thanks to the founder, he is a child of immigrants and immigrants .

A few years ago, Apple and IBM announced enterprise application partnerships using IBM data and cloud services at the back end, using the Apple iOS based user experience and the enterprise grade version of the front end Apple Care did. Clearly, companies beyond the traditional enterprise front-end are satisfied with Apple's support for organizations such as system level encryption, support for enterprise-class mail systems such as Microsoft Exchange, and centralized mobile device management .

This is the year that Steve Jobs came back and Apple is strengthening its conflict with IBM. IBM announced the slogan "Thinking". So Apple announced their "Think Different" campaign. This is probably the most successful advertising campaign ever. It's bold, perhaps ridiculous, putting great ideas and accomplishments next to Apple's logo. Some of the characters and images that Apple shows at the event are as follows. You will fail if you choose to associate with people known to be famous, or who they were born with (which seems to be inherited money). If you are related to higher quality (courage, imagination, creativity) your ad will become more evergreen. People will boldly attack you, but at least you are promoting wonderful examples.