Brainstorming for selecting research topics is considered overwhelming, as topics are often quite broad. Indeed, according to Saver (2006), broad ideas are the main disadvantage. Saver continues, "The surgeon spends time concentrating the laser beam on the exact target, again the author needs to focus on his or her subject" (Saver, 2006, p . 830). Brainstorming with Mind Map helps not only to segment and emphasize more concise topics but also to identify areas of real interest.
In 2008 when I worked at Google, I experienced a lot of team brainstorming. For a long time I was interested in helping people work more efficiently and efficiently. The structured group brainstorm seems to be perfect. After all, people are brainstorming - why not tell them why to do this correctly? When an engineer obeys traditional rules (such as postponed judgment, encouraging crazy ideas, etc.), they can produce numerous solutions. Not only that, they also like this process. After that, on suspicion of doubt, I reviewed the results of the seminar I operated. What happened between weeks and months after each brainstorming? The result is irritated. The new idea created during brainstorming has not been established and has not been activated. The best idea - the solution the team actually implements - from personal work
Brainstorming is a major advantage in planning. Brainstorming is a wonderful way to create new ideas and solutions. It may be the most effective way to create creative ideas. You need two or more people looking for ideas in the same direction. By exchanging ideas and accumulating ideas of each other, you can come up with ideas that individuals can not make individually. And when you build a team you have what is called wisdom of the crowd. According to a scientific study, when many people record their predictions without being affected by each other, their predicted mean is more accurate than individual predictions. (For more information, see Daniel Kahneman's book, Quick Thinking.)
It is difficult to stop brainstorming. I and everyone knows this - despite my conversation, I enter the brainstorming mode at least once a week, and I raise my voices and advertise before someone has a chance to speak. Oops, "Brainstorming" can be said to be fun - it seems to be smart and fast (in fact the word was created by advertising director)
The brainstorming session is as interesting as the brain in the room. Therefore, it is important to choose participants in brainstorming. Brainstorming with random selection of some people in the office is not enough. We need to think very carefully about who is in the room. People invited to a brainstorming session should have different perspectives and expertise on that topic. Remember that the brainstorm group is not the same group as the people who made the final decision at the end of the brainstorming session.