BP Oil

BP began as a British - Persian oil company, but since 1909 many internal and external changes have occurred. BP executives decided that the company needed to establish a retail marketing network in the US. When BP announced a merger of Amoco and 53 billion dollars in 1998, the trend of mergers and acquisitions began. Conclusion BP started as an UK-Persian oil company but executives of BP who have undergone many internal and external changes since 1909 need to establish a retail marketing network in the US by the company I decided.

Prior to joining Shortlyster, he was BP Oil's Global Value & Behavior Network Manager. There, my mission is to transform and embed a new corporate culture. This role was caused by an oil hazard in the Gulf of Mexico. I am writing this article and trying to share some of my thoughts and lessons and to create a sustainable competitive advantage based on the culture of BP. The awareness that organizational culture has a direct impact on employee behavior and performance is increasing. Compared to tangible assets, companies are now more concerned about intellectual assets than ever as a major source of competitive advantage. In order to maximize the value of employees as knowledge assets, companies need to strategically and positively form their culture.

BP is an international company focused on the oil and gas industry. BP is no longer dealing only with oil and gas, its main business activities include exploration and production, refining and marketing, energy distribution and BP alternative energy. BP ranks first among competitors such as Exxon, Anadarko, Chevron, Conoco Phillips and Shell. In this industry, BP owns several brands including Castrol, Arco, Aral, AM / PM, WildBeanCafé (Our Brands.N.D. para 1).

Air BP is the aviation department of BP, providing aviation fuel, lubricants and services. We operate in more than 50 countries around the world. BP Shipping provides logistics, and guarantee of ocean structure, to bring BP's oil and gas cargo into the market. It manages a large number of vessels, most of which are long-term operating leases. The BP Shipping charter team in London, Singapore and Chicago also leases third party vessels on a regular charter and lease basis on a voyage. The fleet managed by BP includes super crude oil ship (VLCC), North Sea shuttle tanker, medium size crude oil and product ship, LNG carrier, LPG ship and roller coaster. All of these boats are covered with double shells