Bowman’s Strategy Clock

Bowman's Strategy Clock understands the eight competitive positions * (* https://www.mindtools.com/community/pages/article/newSTR_93.htm) In many open markets, most items Services can be obtained from various companies. Customers have many options to purchase. Companies' work in the market is to find their competitive advantage and meet customer needs rather than the next company. Next, how do companies obtain competitive advantage when considering the high competitiveness among companies in the market?

Strategies to achieve a competitive advantage include Porter's general strategy and Bowman's strategy clock. Porter's general strategy is overall cost leadership, differentiation, and focus. Bauman's strategic clock is based on Porter's general strategy and offers eight different strategic choices based on the price level of the product or service compared to the perceived benefits. Bowman's clock also suggests which strategy is destined to fail. You can use the Bowman watch as a guide to analyze the strategies that Ryanair, easyJet and airberlin used to gain competitive advantage. Because they are low cost airlines, they usually keep prices lower as compared to full service airlines. But, how do they arrange themselves so that they have some differences?

Bowman's strategy clock is the development of the general strategy of Porters. Strategic watches have two features. The first is that it is market oriented rather than a general strategy. It focuses on the customer's price rather than the cost of the organization. Secondly, it allows for more systematic choice, and if the company does not follow one of three general strategies, cost leadership, differentiation and concentration strategy, it falls to the middle I believe. Bowman explains his strategic watch as eight routes in two ways: product price and product value or quality.