Boost Mobile targets Hispanic audiences with new campaign

Boost Mobile has launched a new integrated marketing campaign for Hispanic viewers. The new event is an extension of the "Sin Abusos" event that began in February.

Boost Mobile has launched a new integrated marketing campaign for Hispanic viewers. The new event is an extension of the "Sin abusos" event that began in February.

The new version of the event is called "coincidence" and Boost is not expected to provide hidden fees for its paid mobile phone service. This event was held last week and will continue until the end of the year.

"The second part of the casual and guilty campaign shows that when the consumer gets used to the pain of other wireless companies they are no longer concerned about the accident," said Peiti Feng, a city manager Said. Boost Mobile publishes advertisements and media via e-mail. "By relating this scene to the daily activities of Hispanic consumers, Boost Mobile stops accepting abuse and warns them to come to Boost Mobile to make changes."

This idea focuses on consumer management and promotes three different Boost products. It is an uncontracted wireless plan, a $ 50 monthly unlimited plan, and the operation of Nextel Nationwide Network. It mainly covers Hispanics of 18 to 34 years old

Purchasing of media includes television, radio, bulletin board, outdoor advertisement nationwide. This idea was developed by Spanish advertising agency iNspire of Boost Mobile.

Target's recent strong reaction to the first initiative of Hispanics, which tends to have no English only in Spanish, to build activities that match the talent of these mobile talents and to have the expected concrete and relevance Please be careful. Equivalent words and words. For example, in an offer, the brand uses the words "sobremesa" to describe the time after meal, leaving time to talk and have fun at the company. In-app experience should reflect a meaningful moment in real life

Companies are investing heavily in social media marketing and mobile application marketing to extend prospects for their business. Technology, particularly mobile technology, became the primary realization factor of the brand by effectively targeting the audience in 2018 and promoting its sales and marketing functions. Consumers have recently become smart and impatient. As a result, companies now move their customer support functions from the third function to the main function. Consumers want to answer their questions in real time. They use multiple platforms to search questions within the company.

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