Body Image Portrayed by the Media

Through image, lifestyle display and enhancement of value, advertisement will be the transmitter of the concept of cultural definition such as success, value, love, sex, popularity, normality. Of particular concern in the last 20 years are gender stereotypes, especially women overuse. In addition to the desire to purchase the stated product or service, women are directly affected by such advertisements. The influence of media on people is enormous, and the perfect slender figures leading to the effectiveness of the advertisement and the beauty of the image are harmful for many people around the world, especially women.

Ideal for erroneous sales • About 75% of respondents believe that media, advertisements, and celebrity culture are major social impacts on body images. • The visual appearance of visual media and advertisements is thought to be inconsistent with the public or most consumers and is estimated to truly achieve the physical ideal presented less than 5% of the population. • Criticism of the media against weight, size, appearance, lack of physical diversity, and excessive dependence on image processing is considered a cause of dissatisfaction with body images. • Advertising and media representatives mentioned that they really wanted to use more diverse, relevant, realistic images. According to the survey, consumers feel that they are closer to the content presented, so consumers agree more diversity and reliability. It is also related to improving purchasing motivation and more positive body images.

Recently we know that the media closely relates to the image of the body. In particular, the image advertisement of the body depicts the image that affects our own body. Of course, there are many other factors that influence our body image: child rearing, education, intimacy etc. However, popular media has a big influence. Americans spend 250 billion hours a year to watch television. According to California State University Northridge, advertisement accounts for about 30% of all TV broadcasting time. Ordinary children see commercials of 20,000 TVs a year. Of course, it is not the place where only the TV watches advertisements. Popular magazines, especially women's magazines and many young people's magazines, are filled with advertisements. Pop-up ads are also displayed on the web.