Body Image in Advertising

Advertisement: When malnutrition occurs through shopping centers, browsing magazines, browsing the web, browsing the television, people are overwhelmed by thousands of images, images that are affecting the mind. What women buy underwear, men buy Cologne, or motivate girls to buy school wardrobes. It is a subjective picture of the actual product, or subconscious of advertisements that may seem like a model. As seen in television and movies, the latest trend seems to be "losing weight". Appropriate weighting is now to be successful, and "playing the gym" is now part of the everyday vocabulary.

Researchers have studied the impact of advertising on body images, from psychologists to marketing experts. "We recently know that the media is closely related to the image of the body.In particular, the image advertisement of the body depicts our own body image, because thousands of advertisements have physical attractiveness It contains information about beauty, examples include clothing, cosmetics, commercials for weight loss and health.Colors researchers will ask if these ads will affect young people's body image , And investigated to see what these effects are.

Over the years, people have always believed that idealized body images displayed in advertisements have a negative impact on women's perception of self-concept and body image. Researchers believe that the idealized image of a woman's body in advertising has a direct or indirect adverse effect on female body image satisfaction, self-concept, and in extreme cases, feeding behavior It is. According to Lucas, Crowson, OaposFallon, and Melton (1999), the thin ideal woman's body depicted on the media is consistent with an increase in eating disorders. "This thinks that women and young girls will apply unnecessary pressure to advertise and portray the most successful image, adapting to a particular body image, rather than their learning or economic independence image"