Blue Ocean Strategy

Blue Ocean strategy is a strategy designed to make competition irrelevant by finding ways to create an uncontroversial market space (Media Marketing, 2012). By implementing this strategy, companies are forced to tune processes related to production, cost and cost activities (Media Marketing, 2012). Utilizing the Blue Ocean strategy, Anvanmata will receive higher revenue and may survive in the market. One of the proposed strategies is to establish a research and development department (R & D) that may be very useful for analyzing current market trends and developing new products.

The strategy is divided into a blue ocean strategy and a red sea strategy. The Blue Ocean strategy is to create and maintain a controversial market space where participants in specific market segments have different things, have unique identity, and competition is not a problem. There are no other options. Sushi Zanmai is considered a model of the Red Sea strategy. The Red Sea strategy is a direct battle, and participants in a specific field compete against each other in the same market space within the boundaries of the same industry under the principle of "competitive advantage". Value cost tradeoffs to match competition with existing market space, focus on existing customers, utilization of existing needs, and differentiation of the entire system of corporate activities, or differentiation or low cost strategic choice, increase and profit Including the execution of. Chance is reduced

Theory: The Blue Ocean strategy is described as contrary to the traditional "competitive advantage" milestone strategy. Understanding changing scenarios and their impact is central to the Blue Ocean strategy. The main objective of this strategy is to replace "competitive advantage" with "value innovation". In the opinion of Porter (1985), "Competition is the core of company's success or failure." The relative position of the company within the industry determines whether the profitability of the company is above or below the industry average. In the long run, the above average profitability is based on a sustainable competitive advantage. There are two basic types of competitive advantage: low cost and differentiation. In this framework, the company is trying to surpass competitors defined by a strategic group by breaking down its market segments within defined market boundaries.