Blue Ocean Strategy- A Marketing Book

What you have to do is to challenge the blue sea in a wise and responsible manner. It is because there are no permanent and excellent companies or industries. To make a profit through the Blue Ocean, companies do not self-analyze the steps to achieve the revenue expected during the iteration and how to systematically simulate them to achieve Blue Ocean opportunities There is no doubt. Most marketing executives think that there is a shortage of blue sea opportunities in the modern world.

Blue Ocean Strategy Marking theory written by Chan Kim and Renée Mauborgne. Based on the research of 150 strategies in more than 130 industries, the theory is that companies can not succeed by fighting their competitors, but rather to create a "blue sea" of uncontestable market space It is to succeed by. . They argue that these strategic initiatives have brought a leapful leap to enterprises, buyers and employees, while unlocking new requirements and making the competition irrelevant.

Blue Ocean Strategy is a book by W. Chan Kim and Renee Maubargne. This book proposes to take risks of entering a controversial market, not a competitive market. Everyone is exposed to highly competitive tested and tested markets. Everyone is entering the market all over the world, please choose a relatively unchanged market. Even though it seems unlikely, you will have more scope

Within the book, the authors will list the objectives, strategies and practices to identify what they call the "Blue Ocean" of lack of competition. These blue waters are undeveloped markets that are mature enough to enter and dominate. These blue waters are the best way for small and medium enterprises to expand and develop enterprises and large enterprises in other markets without delaying industry and market changes. However, for innovation, the author clearly points out that entering these new markets is not necessarily simple or direct, as companies have to think about past business practices and oppose it It is.

Between each core segment, adjacent area, distant market area, I have added a blue triangle to represent the new "Blue Ocean" market that may be developed by your organization and others. The term Blue Ocean comes from the book of Blue Ocean Strategy. This book explains how organizations can create new markets by combining the concepts of adjacent markets. The vertical axis represents time, as others have observed, it is not necessarily a major consideration in many classic strategic tools. However, as the speed of change seen in many industries today rises, I think that time is an important factor that needs to go ahead.