Blake Mycoskie and TOMS: One for One

When Laura taught the children and volunteered to participate in the construction project in the village of Situmi on the border between Uganda and Kenya, she encountered an interesting scene. Uganda's four children who were not previously born have received "TOMS" fabric like TOMS shoes and banners. The four children put the cloth on the stick and waved it for a few days in the village. Even today, the flag is still a toy in the village of Situmi ("Walking the Uganda TOMS flag").

The story is somewhat similar to this: In 2006, the break Mycoskie traveled to South America. He discovered the problem - millions of children grew without shoes - and found a solution by creating TOMS. Mycoskie combining consumerism and social contribution devised a simple concept of purchasing a pair of TOMS shoes and donating it to children in need. From the gap year to the appearance of global brands, TOMS has been completely announced and stealed - from Unilever to Walgreens, everyone is inspired by a one-on-one model of Mycoskie. The growth and social impact of TOMS is highly dependent on this: remarkably, while Nike spends billions of dollars on marketing, Millennials still likes TOMS. Advertising costs are zero

Blake Mycoskie, the founder of TOMS, has developed a business strategy that shocked all of the corporate world. The brand is built on the concept of social responsibility. When traveling in Argentina in 2006, TOMS founder Blake Maikoski witnessed the hardship of children without shoes. The concept of OneforOne® was born. This idea has been very successful given that the brand has offered more than 60 million shoes since its launch in 2006. Of course, Millennial generation does not represent today's buyer. As a human performance promised by the company's brand, employees can build or weaken relationships with customers. They have the ability to influence customer loyalty and product quality. They have the ability to influence productivity and profitability. Every CEO we cooperate is working hard to enforce at the highest level and learn how to attract and mobilize employees to achieve company goals. When advising them, I will tell you why the author, Simon Synk,