Since the beginning of the era and invention of the market, human beings have to rely on their own intuitions, wanting consumers what they want to provide and what they want to offer. According to the Bible, Eve is to persuade Adam to eat apples with fruit forbidden. But Eve is not the first marketer in terms of technology. It was this snake that persuaded her to sell to Adam. There must not be what he offered, so the snake succeeded in attracting his target audience, this is a new and unknown project.
When you can not, all marketers spend their lives for a while. You sat in the brainstorming session (so please help my god, I have heard about the brainstorming session of the brainstorming session). Almost all ideas are too stupid, so there are many reasons. "Creative people like creativity at all, the need for creativity, I hate to read this, I do not like typing, outside or drunk. Either way I think that it is not completely separated from such things as "not possible", "too much", "it is illegal in Alabama."
Collaborative brainstorming includes "genius", "and" or "tyranny". It does not mean that cooperative thought always needs to be "collective thinking" or that an introverted person or individual has the best idea. In a good brainstorm, one person is filled with others, the end result is much more powerful than either method.
The creative process is mythical in our culture. The idea is that the genius people have shone all together. However, much of the best ideas in history have been created through brainstorming, experimentation, and repetitive processes. This is one of the most important things I took away from the Apple era. Apple never imagined this product magically; they developed themselves over time and your brain is a figurative machine. It understands the world by trying to understand things from what they already know. A part of the recently evolved brain is the neocortex. For humans, it is essentially a huge pattern recognition program. Creativity is just a synthesis of existing storage models and ideas. Steve Jobs often says that "creativity only binds things". This sentence may think that the creative process is not important, but I can think of an innovative idea that I want to imagine.