Big Pharma’s Direct-to-Consumer Marketing is a Public Health Issue

Advertisement advertisements for TV, radio and advertisement are common in today's society. Nevertheless, the discussion on the direct sales strategy of large pharmaceutical companies to consumers is done in the pharmaceutical, commercial and public health sectors. As each side depends on all aspects of the mandatory range, we use tactics that have different expectations for the role of government authorities. However, one thing in common is to focus freely with consumer rights.

Consumer advertisement GSK is widely used in the US market for consumer-oriented advertising, and is a leader in marketing spending of major pharmaceutical companies. The company targets consumers in the US market through advertisements of newspapers and magazines by experts and independent institutional members who place emphasis on product reliability (FiercePharma, 2008). Similar technologies are applied to commercial drugs and healthcare products such as the European Union's Sensodain toothpaste ban, dentists as consumer advertisements.

Advertisement advertisements for TV, radio and advertisement are common in today's society. Nevertheless, the discussion on the direct sales strategy of large pharmaceutical companies to consumers is done in the pharmaceutical, commercial and public health sectors. As each side depends on all aspects of the mandatory range, we use tactics that have different expectations for the role of government authorities. - "Rolling roses, pockets full of pockets, paper towels, paper towels, everyone collapsed!" Even today, children innocently invoke this ancient virgin and make the ancient slang a reality. "Ignorance is happiness" It is creepy that this ancient rhyme explains the great plague which is actually one of the worst nightmare in Europe

An annoying, troublesome thing is that a major pharmaceutical company is being attacked again. These sound only for direct consumption (DTC) ads, countless advertisements on radio or television, or advertisements in magazines, newspapers, the Internet. Promotes some emotions, prescription drugs to consumers. Since the birth of the marketing platform more than 10 years ago, the strengths and weaknesses of DTC advertisements have been attacked. Currently DTC ads are only allowed in the US and New Zealand, but in Canada and Europe this type of advertising pressure may be rising.

Abstract - Direct consumer advertising (DTC) advertising of prescription drugs is an important part of the pharmaceutical marketing strategy since 1985. Although the purpose of such advertisements is to stimulate consumer demand, it can also provide information to promote public health, for example by enhancing disease diagnosis and improving adherence to prescription prescriptions . However, the regulatory requirements that DTC ads should satisfy were originally developed for professional viewers. Given the growing penetration of DTC advertisements, policy makers should reconsider these requirements to ensure that consumers are aware of the benefits and risks included in such advertisements You might want.