This model is based on the psychological point of view of the hypnotic stereotype, and its approach has two aspects, including warmth and power. Many stereotypes are based on race and race. Regardless of whether it is black or white, social resources are considered warm if they are not civil war with the same resources (for example, if university students do not contest the universe based on race or ethnicity, according to the SCM model When). warm.
Stereotypes are common in a variety of cultural media and take the form of dramatic stock prices. Immediate identity of stereotypes means that they are effective for advertisements and comedy. Alexander Fedorov (2015) proposed the concept of media stereotype analysis. This concept refers to the identification and analysis of stereotyped images such as people, thoughts, events, stories, themes and the like in the media environment. The role of appearance in movies has a great influence on the perception of gender relations, ethnicity, cultural communities around the world. Since around 85% of world ticket sales are aimed at Hollywood movies, the American movie industry was responsible for drawing people of different cultures and diversity to adapt to stereotypes. This brought about the spread and sustenance of sex, ethnic, ethnic and cultural stereotypes in the movie.
Comedy is an interesting website to investigate the symbolic expression of racial identity and the power of media expression to challenge or enhance racial stereotypes. In the analysis of The Cosby Show, Jhally and Lewis (1992) raised a challenging question about the social status of African Americans through their vision of an idealized vision for African American families I did not. Strengthen the recognition of Caucasian audiences towards social progress. Likewise, in their study on the reception of multi-ethnic popular film "Rush Hour 2", Ji Hoon et al. (2006) This type of custom argues that viewers are not involved in reading for racial jokes. On the other hand, in terms of collective identity, comedy is not simply to strengthen hegemonic racial discrimination. In this article, we will consider the possibility of media expression in Latin America themed television comedy.