Behavioral Influences of a Materialistic Attitude in Literature

The girl wants to "dress like a friend's Ronnie" She is very jealous of the little things others have, but it is not. This teenage girl blamed her mother for all her popularity merely because her dance costume was not fashionable. In her mind she rageed her mother and she hoped that she would not exist anymore like her friend Lonnie. Even if there is a company, at a girl's house, "Mothers are not wearing corsets or stockings, she has a blue-green vein on her feet." Young girls do not like mothers. Everything comes from the desire and expectation of matter and beauty.

In American literature and popular culture, the character and behavior of George Babbit becomes a negative prototype of person and personality, Babbit is "materialism satisfying his standards and a satisfying businessman", Babbit is " "is. The Philistines act. "Babbitt was filmed twice and Turner's classic film was described as" impressive in a novel with little plot ". The first adaptation was a silent movie released in 1924, Willard Lewis played as George Babbitt. According to Warner Bros. 's record, its cost is $ 123,000, domestic is $ 278,000 and foreign is $ 28,000, totaling $ 306,000.

Since the early 1980s, materialism has gained considerable attention in consumer behavior literature (Griffin, Babin, & Christensen, 2004). It reveals that the higher level of materialism among young consumers is caused by the materialists' parents, less wealthy families, family destruction, promotion of marketing, and greater vulnerability to colleagues ( Chaplin & John, 2007). Materialism is inversely proportional to mental health. It shows that materialism is inversely proportional to positive feelings (Christopher, Victoria Kuo, Abraham, Noel, and Linz, 2004). Indeed, these highly embodied people believe that happiness can be achieved by earning significant wealth and money, social relations are poorer than those who are not so important.

This study is undertaken to investigate the effects of three selected factors: self-esteem, material value, and attitude towards student's money (power, anxiety, and distrust), which forces purchase It helps. In addition, this survey also highlights the differences in obsessive purchasing behaviors between boys and girls. The young people are the future of tomorrow. In a recent survey, it is confirmed that forced purchase is increasing (Neuner et al., 2005), this survey was conducted to investigate the relationship between three factors leading to forced purchase and sex of forced purchase Is required. Difference The importance of research can be seen from various viewpoints