Banana Production

Banana production in banana: Production chain In 1996, the world's most important fruit production was about 400 million tons. The bananas compete with the grapes of the second place after citrus fruits, accounting for 13 to 14% of the total fresh fruit production in the world. In the past decade, banana production has increased by approximately 3% per year. Bananas are cultivated in all tropical areas, one of the oldest known fruits. Because they are used as staple foods, they are important for domestic consumption, grow rapidly and are harvested year-round.

Sub-Saharan Africa is producing one-third of the world's banana crops. Banana blight (BXW) threatens most of the banana production in this area. Bananas are sterile and must be bred through cuttings. Unfortunately, this approach has accelerated the spread of diseases. By inserting genes from pepper plants, African scientists have developed a variety of genetically modified BXW-resistant bananas. The field test was very positive. As GE crop law matures in African countries farmers will receive BXW resistant bananas

Kookey is a banana based zero food brand designed to introduce healthy alternatives to your daily snack habits for children. The product line includes banana cake, banana ice cream, banana jam. All line-ups are expected to balance taste and healthy nutrition. In order to introduce these products to target markets, we have created a brand strategy focused on storytelling. Our customers who are traditional business owners familiar with grocery transactions are only aware of how to manufacture products. However, this idea does not provide insight into how the product works on the market. Then, our job is to develop a strategy to split the market. First, I start by understanding the market correctly.

In the beginning of 2016, WWAV launched a new dairy product called "Sir Bananas", a low fat banana dairy product made from banana. The decision to release the product comes from the research of the most popular fruit banana in the United States. 94% of families with children buy bananas monthly. (Source: UDDA Economic Research Service, Agricultural Marketing Information Center, 2015). It is difficult to predict the success of the product in the market, but it is easier to guess that the release of the product is the correct decision of the database made by the WWAV management team based on the presentation in the consumer analyst is. This group met in New York (CAGNY) in early 2016.