Background of Circuit City

Circuit City was founded in 1949 by Samuel Würzel, formerly known as Ward. For Wurtzel's business skills, President Kennedy appointed him as a foreign trade representative of the United States to Switzerland and Austria. Circuit City was originally opened as a TV store where almost all electronic products are sold, from TV and video products to mobile phones and car audio equipment. Circuit City is competing in the consumer electronics market. Circuit City's main competitors are Best Buy, Comp USA, Wal-Mart, RadioShack, Amazon.com.

Since the 1970's, Circuit City has prospered by selling home appliances at supermarkets. A wide choice, a professional sales support, and a store that does not negotiate with customers. In 1993, Circuit City announced that it will open used car chain CarMax. This surprised the investors. The company believes that the used car industry in the 1990s was very similar to the electronic retail environment in the 1970s. Suspicious mothers and popular distributors dominate the industry and consumers can raise funds for complex and large durable purchases. Circuit City executives believe that the success formula of electronics retailing works clearly in a similar environment

The company website I decided to evaluate was Circuit City. Circuit City is a retail store offering a wide range of brands including home appliances, PCs, software, movies, music, games. It is a major competitor in the electronic equipment market, owns a real store and uses the site to keep promoting online sales. The Circuit City website www.circuitcity.com provides potential customers with a wide range of product information, direct purchase of goods, real-time availability of products in stores, and the ability to order online and pick up at stores I will.

Circuit City's e-Superstore, www.circuitcity.com (click the link on the left to see the example on the Circuit City web) has the same settings as the real store, the same backend for fulfillment and inventory I have a system. The www.circuitcity.com website provides customers with all the advantages of real stores and the convenience of online shopping. In addition to being able to view, purchase and arrange product delivery, the consumer selects up to three "courier pick-up" locations, automatically checks inventory of these neighboring stores and completes purchase online You can also. Upon completion of online transactions, customers can ship the shipping fee by visiting their local Circuit City store of their choice and immediately receive the goods. Real time credit approval and stock reservation - this is the same process and backend system used in real store systems. Circuit City 's in - store price will be adjusted to be competitive!