Avon Case Study

Andrea Jung is very strong as a chief strategist of Avon products. She never worried about the need to make major changes, and it will help Avon return to the peak of cosmetics, perfume and cosmetic industry. She knows that there are serious problems, and the company needs to solve them. These issues include product appeal, marketing strategy, pricing, process redesign, and product innovation / employee incentives. Her strategic plan is to solve these problems by repairing the entire company structure, including changing product packages to better influence Avon's main asset distribution channel change is.

"In 1886, Avon created a visit sales" (from case) it belongs to the company's role. Now all customers with Avon products will remember one of Avon's. If you cut all the Avon, it loses its own personality. Customers also missed their reliability. All innovation is not a bad thing, we need to improve. Many customers do not trust the Internet. Instead, they still need Avon to give them guidance. Some customers confuse many new product features. They believe Mr Avon will advise them. The lack of trust is the second reason. In the United States, 20% do not believe online purchase. When consumers use the product after ordering online, it will also bring the possibility of failure.

This case study highlights the decline in sales in Avon's major markets, which indicates that Avon has few places. Avon has to quickly identify the area in which the problem is occurring and try to cover the patch. Otherwise, you will lose customers and competitors will win. Avon Products is a pioneer of direct sales, sold in 60 countries including the United States, and selling products in 62 countries. Sales are combined through direct sales and marketing, there are about 9 million active independent independent Avon agents, of which about 4,830 people are in the United States. These representatives are independent contractors or independent distributors who are not employees of Avon. Avon uses several electronic ordering systems to enhance representative support, allowing participants to operate the business more efficiently and improve the accuracy of order processing.

Avon is a female company and is one of the world's leading beauty companies with annual sales exceeding $ 8 billion. As the world's largest direct sales company, Avon sells products to more than 100 countries in women through more than 5 million independent Avon distributors. Avon's product range includes well-known brands such as beauty products, fashion jewelry, apparel, and Avon Color, New, Skin Sof, Avon Solutions, Advance Technique, Avon Naturals, Mark, Avon Wellness. Avon Products (Avon) is a manufacturer and distributor of beauty and related products. The company sells direct-sale products in North America, Latin America, the Asia Pacific region, and Europe.