Aunt Jemima, Uncle Ben, and Rastus by Marilyn Kern-Foxworth

Before the Civil War, blacks were suppressed. White slaves could not prosper like individuals. However, Marilyn Kahn - Foxworth, Anto Gema, Ben Uncle, Rastos: Author of black advertising yesterday, today and tomorrow explains as follows. The community ... and it became a member of the public "(29). Under the law under the thirteenth revision of abolition of slavery and the 14th amendment to establish equal protection for African Americans, the black community slowly saw improvements including economic prosperity.

Like Aast Jemima, Rastus is not just a company trademark - it can be said that he is a symbol of culture. Rastas was advertised as a symbol of honesty and stability. A spilling, well-knit black chef serves breakfast in the country. In 1898, Wheat of Wheat began advertising in national journals. These ads are usually copied as posters. According to today's standards, many of these ads are not sensitive to race. For example, the 1915 wheat cream poster shows "Uncle Sam" watching rastas pictures holding a cereal bowl. The title says "Well, you helped some people!" This may be a hint that blacks do not contribute much to war. The poster of wheat cream in 1921 shows a white boy who is sitting on a rickshaw and being pulled by a black man. The man stopped smoking. A boy smiling with shaking a whipy stick said, "Giddap, uncle." Rastas is often drawn as illiteracy.

It was finally decided based on the image of the real waiter, chef's hat and jacket he met in Chicago. Lasts, like Aunt Jemima, becomes a cultural symbol and advertisements of the Cream of Wheat magazine can still be collected. Rastas is sold as a symbol of health and reliability. A spilling, well-groomed black chef can enjoy breakfast in most white countries. According to today's standards, advertisements of many wheat creams are racially problematic. For example, in the 1921 advertisement, it was shown that a white white boy was sitting on a rickshaw and pulled by a black man. The man stopped smoking. The boy shook a whipy stick and said "Giudup, uncle." In the 1921 advertisement, Rastas had a sign that he spoke in a stereotype dialect: