Audience Analysis

Understanding the audience is one of the most important elements for effective communication. Audience analysis helps you gain valuable insight about the reader. This will help you select and develop relevant and meaningful topics. It also helps you to effectively create a writing plan that suits your reading audience, and with the right tone, style, language and content

There are three main areas to consider when analyzing viewers. Demographics, features, and knowledge of the subject. For each of these areas there are many questions to answer that will help motivate your idea of ​​your audience. In addition to the following questions, you also need to consider how each factor (age, socio-economic status, etc.) influences your reader's attitude, expectations and opinions about you and your topic There is.

Is my reading spectator similar or heterogeneous? If it is homogeneous, what about the reader? What do they share? In the case of heterogeneity, how are readers different from each other? Despite the differences, do readers have something in common?

How do you explain my readers from the viewpoint of socio-economic status? Where do they fit the social and economic status of society?

What is the relationship with my reading audience? Is our condition equal, are we in mixed state?

How well do my readers know about my topic? Specifically, what do my readers already know?

Can you tell the reader what they do not know? What kind of new information will my readers get from then? How can they use this new information?

My information is too complicated, so in which aspect will it become complicated? As my information is too simple, what aspects of "mocking the reader's wisdom" mature?

Remember that audience analysis does not provide all the answers you need to create a presentation. Audience analysis gives you a starting point where you can infer what you should appeal to what you might want to ask in your presentation. In other words, Audience Analytics will provide you specific data on your audience, but you still need to decide what to do with that data. For example, if we understand that the majority of our audiences are teachers through the analysis of our audience, we reasoning that they may believe in their value without believing the value of education I can do it. But if our audience consists of many different professions not related to education and education, we may want to include several reasons for these people to focus on education Hmm.

Audience analysis is divided into three phases. The first is to adapt to your audience before you speak. There are three ways to do this: demographic analysis, attitude analysis, and environmental analysis. Demographic analysis includes age, sex, culture, ethnicity, ethnicity, religion, and education. Attitude analysis deals with the attitude, beliefs, values ​​of the audience. Environmental analysis is the importance of seating arrangement, the number of spectators and indoor lighting.