Audience Analysis: What to Do During a Presentation for Effective Communication

A few weeks ago, we wrote that role in effective audience analysis and effective communication. Specifically, I will describe in detail the first stage before speaking in front of the audience. In this article, once the speech begins, we will describe the second phase of the work in detail.

With a few simple steps, you can instantly adapt to your audience and can help to ensure that your information is communicated effectively

Establish your reliability. Philosopher Aristotle wrote three different persuasion methods - spirit, sorrow, and signs. First - spirit - to seek the authority or reliability of the host. The organizer is convinced that the audience is convinced that they are entitled to talk about specific topics.

Reliability - someone thinks you are your most important asset in business communication - you can achieve or destroy a presentation. There are many ways to increase your credibility in front of an audience who may not be familiar with you or your expertise. Among them, Mary Munter wrote its strategic use in the communication textbook "Management Communication Guide" as follows.

Read your audience. Periodically evaluate the viewer's reaction to your information through the communication process.

In "Studio: How to make people act through crowd-centered lectures", author Nick Morgan presents some clues to Western audiences (non-verbal cues are usually specific to specific cultures) .

While practicing useful nonverbal communication through effective eye contact, we demonstrate to many people alternately using various methods. It scans the audience, makes eye contact with various areas of the audience, and makes eye contact with individual audience members for 4 to 5 seconds. Do not stand in one place during the presentation, but naturally wander the stage

A few weeks ago, we wrote that role in effective audience analysis and effective communication. Specifically, I will describe in detail the first stage before speaking in front of the audience. In this article, once the speech begins, we will describe the second phase of the work in detail. Establish your reliability. Philosopher Aristotle wrote three different persuasion methods - spirit, sorrow, and signs. First - spirit - to seek the authority or reliability of the host. The organizer is convinced that the audience is convinced that they are entitled to talk about specific topics.

Audience analysis includes gathering and interpreting information about verbal, written or visually sent recipients. There are some very simple ways to conduct an audience analysis, such as interviewing a small group of people to understand knowledge and attitudes, analyzing demographics surveys of related populations using more participatory methods There is. It may also be helpful to observe sociological studies of different age groups and cultural groups. You can also use the questionnaire and rating scale to collect basic demographic information and opinion data from the target audience. These examples do not constitute a comprehensive list of target audiences for analysis, but they help to grasp the overall picture of how to understand the intended audience. After considering all known factors, you can create a profile of the target audience and speak so that the target audience can understand.