Attitudes, Beliefs, and Values

When you think about who you are, the answer will double. As a baby, you learn to recognize that the face in the mirror is your face. But as an adult you start to wonder who you are and who you are. We can discuss the concept of self as much as possible, but philosophers will continue to fight it, but for our purposes we define as our own personality, motivation and personal characteristics Let's focus on self being done. [1] It should also be remembered that this concept is not fixed or absolute, but rather changes as it grows and changes.

A minor discussion on our usefulness as a communicator is to try our attitudes, beliefs, and values. All of these are interrelated, and researchers have various theories that come first from others. We understand our values, beliefs, and attitudes by interacting with others. Table 1 "Attitudes, beliefs, and values" defines these terms and gives examples of each term.

Attitude is your direct tendency to concepts and things. Attitudes can easily and often change. You might like vanilla but others prefer mint but if you try to convince pepper how delicious it is, you try it and try to prefer vanilla from vanilla You may find it.

Faith is based on our previous experiences and beliefs and not necessarily based on logic and facts. There is no doubt that you are confident in political, economic, and religious issues. These beliefs may not be formed by rigorous research, but you still see them as an important aspect of your self. Faith is often used as a frame of reference for us to explain the world. They can change but usually time or strong evidence is necessary to convince someone to change faith.

Value is a core concept and idea that I think is worthwhile or evil, right or wrong, or worth sacrificing. Our values ​​are the center of our self image and why are we. Like beliefs, our values ​​may not be based on empirical research or rational thinking, but they are more resistant to change than beliefs. In order to experience changes in values, you may need to experience a transformational life experience.

Suppose, for example, freedom to wear a helmet when driving a motorcycle, we place great emphasis on the freedom to make personal decisions. The value of personal choice is important to your way of thinking, you are unlikely to change its value. But if you drive a motorcycle without accidents that brothers broke the helmet and the skull and would permanently damage his brain, you might rethink this value. You may still be respecting the freedom of choice in many areas of life, but you may be a supporter of helmet law - and also a tougher fine in the phone and a driving text Other forms of traffic safety like messages may be.

The last aspect of the psychoanalytical analysis involves examining the attitude, beliefs, and values ​​of the audience as it affects all the concepts described above. As seen in Figure 9.1 "Psychoanalysis: Attitudes, Beliefs, and Values", our attitudes, beliefs, and values ​​can be seen as a layer that shapes our perceptions and knowledge. At the outermost level, the attitude is our likes and dislikes, which tends to be more sensitive than beliefs and values, as it is often reactive. If you followed the politician's approval rate, people will often know that they do not like to change, and can change dramatically based on recent developments. This also applies to interpersonal relationships. In the case of brothers and sisters, think about how you can like sisters and brothers.

The classic belief - attitude model shows that faith is important in attitude theory. People have beliefs about attitudes, and these beliefs are seen as an important part of attitudes. According to Fish Bain, Fish Bain developed an expectation model in the 1960's (1961, 1963, 1967) and attitude was a belief in attitude objects. Therefore, people form an attitude by understanding the characteristics of attitude objects. The expected value has the desired component and value component. The expected component is the subjective probability that the attitude object is characterized by the attribute and the value component is the evaluation of the attribute. To predict the attitude, add these products by multiplying the expectation condition and value condition associated with each attribute. Peak first published a report on attitudinal expectation theory in 1955.