At $1 billion a day, or more, online shopping has already set new record

According to a report released Wednesday by Adobe Analytics, there was almost no Thanksgiving this month and consumers spent $ 28.6 billion online shopping online. This is an 18% increase from November last year.

The next day of Thanksgiving Monday, Monday, Adobe is expected to be the largest online shopping day in history, with sales of $ 6.6 billion. Overall, online holiday expenditure is expected to generate sales of $ 107 billion, up 14%.

According to Adobe, during the first 21 days of November, annual income exceeded 1 billion dollars (19 years old in the first 21 days of 2016).

Tamara Gaffney, head of Adobe's Strategic Insights team, said the strength of online spending could be due to strong economic indicators. It does not necessarily indicate a shift from a real store to an online one, but an increase in overall expenditure.

Beginning with Thanksgiving, expenditures during the holiday season are increasing exponentially, and overall growth is expected to increase further. Gaffney said that early sales of Black Friday will not significantly detract from this trend, as shoppers are trained enough to wait for the best discount.

"American consumers are now online shopping ninjas and they know that we need to wait until we wait for sales to fall further," she said.

The presidential election distracts shoppers, so last year holiday shopping slowly started. However, as the seasons progress, the rhythm gradually accelerates. The prediction of Adobe 's digital expenditure was short before Thanksgiving, but the subsequent expenditure eventually exceeded expectations.

According to Adobe, in the year of holiday shopping, consumers spend 69% of their online dollars on their desktops, 21% on smartphones, and 10% on tablets.

According to the Adobe Analytics report, online shopping established a new record before Thanksgiving holidays, bringing in revenue of $ 28.6 billion from 1 November to 21 November, an increase of 17.9% over the same period last year . Cyber ​​Monday is expected to bring further results with sales of $ 6.6 billion. According to CNBC, holiday expenses - sales are estimated to increase by 14% at $ 117 billion - may continue to increase after Thanksgiving. (Source: LinkedIn) Because of its rich physical infrastructure and stores, US shopping is unique and inflexible, there is a new trend in the industry. China can extend the automated store faster. Amazon's cautious approach to testing AmazonGo stores is proof. If Amazon acquires Whole Foods, Alibaba will also invest heavily in physical stores. If Tencent (WeChat maker)'s rating is higher than that of Facebook, it is unclear how much benefit Alibaba can get.

On November 11th we have witnessed the online shopping boom and its economic power of Chinese consumers. This year, the buyer set up a new record during the shopping carnival. First of all, sales have reached 100 billion yuan ($ 14.4 billion) in the first two hours of the online store on Alibaba's T-mall platform. At the same time, sales of other virtual platforms of the day also increased sharply. According to the monthly global port tracking report, imports of the country 's major retail container ports reached 2 million containers per month - establish new records. Import growth continues to be due to the raise in tariffs on products that China will procrastinate.