Are the Ideals Promoted by the Media and the Advertisement Industry Harmful?

The concept of beauty is one of the basic ideas embedded in human consciousness, which is constantly changing due to external factors. Currently, countless people seem to be fascinated by very thin and embarrassing photos These pictures are usually seen in various media, these virtual influences change our aesthetic standards I will. It led to a general discussion on whether this change plays a harmful role in people's values. There are many independent studies showing that dissentions based on these advertisements not only lead to personal or public health problems but also to distortion of cosmetic value.

Cosmetic facial cleanser is a term used in the advertising industry to refer to harmful ideals that beauty can be defined through skin or hair color. This term is especially useful for photographs that lighten the colors of models skin and hair. In TEDx's speech, Jean Kilbourne said, "White ideal, thin skin color, straight hair, white personality, only round women are beautiful." As mentioned earlier, white washing is the method that advertisers typically use to target specific people. However, the advertiser may try to change the user's ID rather than using another user or model.

In the United States and other developed countries, the term "advertising" means advertisement on the media (news, radio, television, advertisement), not promotional activity intended for sales promotion. Activities In recent years, we have acquired public consciousness (PR) and popular advertisement field for the purpose of building relationship with customers (direct marketing). Advertising - It has strong influence and persuasion, it can help sell non-competitive products that are utterly worthless and useless. Unfortunately, consumers are often confronted with poor quality advertisements and superior advertisements. Therefore, do not forget the advertising industry, that is art as well.

Companies in the advertising and public relations services industry design advertisements for other companies and organizations and design events to promote customer interests and images. In the industry, media representatives - publishers, companies that sell advertising space for radio, television, the Internet, advertisements that create and design public display advertisements for display advertisers - malls, billboards, or similar media Main - is included. Companies that purchase advertising time (or space) from advertiser media and resell them directly to ad agencies or individual companies are considered media purchasing organizations. The company's department that creates and publishes its own ads is not considered part of the industry