Aqualisa Target Market

Aqualisa's target market In order to stagnate Aqualisa's quartz shower system in the UK and gain more profit and support in the imaginative shower market, Rawlinson spreads the features and benefits of the quartz shower system to all potential consumers We need to strive for. More importantly, Rawlinson needed to focus on Quartz's marketing activities for both practice and plumbing in order to gain the market share needed to make the Quartz system successful. These markets are the areas that are most directly affected by this new product and technology. They become installers of products, in most cases decision makers will decide where to install the system.

Aqualisa's best "target market" is a high-end standard category. According to the case study, Quartz got a favorable reception in the showroom. People like that aesthetics. Therefore, the Aqualisa sales team needs to focus on the introduction of quartz into the new showroom. However, high-end customers alone are not enough to enter the mainstream. Aqualisa also needs to target standard users. The functions that a standard customer looks for in a shower are as follows. Both performance and service are most satisfactory for quartz. In addition, Aqualisa has introduced more quartz capabilities. Therefore, it is very important that quartz does not become mainstream, this huge innovation may not cover the hands of consumers.

Aqualisa quartz shower is the most advanced product of Aqualisa and it was released in May, 2001. Crystal is the result of intense market research, technology and design. Compatibility, ease of installation, reliability are very popular among plumbers, aesthetically pleasing design, stable temperature and good pressure makes it an ideal choice for consumers. Surprisingly, despite the wonderful function of quartz, it did not achieve such a big success as Aqualisa expected.

1) Aqualisa is considered to be a high quality shower manufacturing company in the UK. This is due to the high-quality products Aqualisa used to sell. 2) They are very innovative in technology. Quartz is an example of Aqualisa's high-tech innovation not seen by any other shower manufacturer. 3) The brand image of Aqualisa is very excellent due to its high quality and innovation. 4) Aqualisa's market share is quite high even in the UK market. It accounts for 18% of total market share and is the third largest sales brand in the UK.

The main character of the shower market is Triton, which accounts for 30% of total UK shower sales. Gainsborough's Aqualisa is the third largest player in the market and Aqualisa follows it. Aqualisa is the foremost player in selling mixer shower, third in high power shower. It is fourth in the market overall. The power shower is Aquastream manual and thermostat. The hybrid showers are Aquavalve and Aquavalve 609. Aquavalve 609 is Aqualisa's best-selling shower. Aqualisa is very popular with consumers. It is said that there is a high quality shower and service