APPLE SMARTPHONES

Established in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has started as a pioneer in personal computers and currently manufactures everything from laptops to portable media players. Various products This headquarter giant headquartered in Cupertino, California, joined the smartphone market with the iPhone in 2007, launched the iPad tablet market in 2010, and launched the Apple Watch smartwatch market in 2014 .

When it comes to Apple's international business, the main opportunity that it will enjoy is the expansion of the smartphone market share of Apple smartphones. It is expected to grow further in the coming years. Apple's smartphone market is equivalent to 15% of the total mobile market in 2009. Apple's smartphone market in 2012 is estimated to account for 35% of the world's mobile market. Also, touch screen devices are always one of the trends. The customer will now be another opportunity for Apple's global marketing (Datamonitor, 2010)

For more than a year, the world's technology media speculated that Apple will "reinvent" smartphones at the first iPhone's 10th anniversary. Expectation is high, Apple is under pressure. As a company that has the world's deepest pockets and invented modern smartphones, the iPhone is actually a modern principle, the iPhone is always the market leader in design and technology. Yesterday, Apple announced two different iPhones, iPhone 8 and iPhone X ("10"). IPhone 8 is basically an iPhone 7S, because it holds 7 basic design and technology and adds hardware and software upgrades. On the other hand, iPhone X is advertised as if it were a future mobile phone, ultra high end OLED display and 22 th century Starship Communicator equipped with borderless design.