Apple is taking the lead in evaluating brand value, but when you look at Apple's sales data, you can see that it is gradually shifting from the high imagination of consumers. Apple seems to be selling the same product in different packages now. Looking at Apple's products, after Steve Jobs' death, you can see that Apple is working hard to introduce something revolutionary that changes the usage of technology. As consumers always look forward to the company's identity, Apple itself set a high standard.
On April 24, 2015, Apple released Apple Watch. This is the first new product released after Steve Jobs left. Prior to launch, I tried shapes and fitting with paper wristwatch and band. I continue wearing a 42 mm stainless steel Apple Watch. Tributes should concern the entire content of people who just passed. In fact, this is the current situation. The best thing I can say to Steve Jobs is to use Apple products to explain the impact on my life. Without Apple, I can not imagine my life, I do not want to imagine. I feel like a silent member of the family has left for eternity. I am a bit of a story, from the Mac Book to several bytes of data in every place
Ten years ago, I could not imagine that the creation of Steve Jobs would have such an impact on Apple. Today, the iPhone accounts for more than 60% of Apple's revenue, so many people view Apple as a priority and exclusive iPhone. But is that true? Did the iPhone truly changed Apple so dramatically? "In the first 10 years, the iPhone will sell at least 2 billion units, it will be the most successful product so far, we will also support the iOS empire such as iPodtouch, iPad, Apple Watch, Apple TV etc. Total sales are Reach within 10 years By the end of 2018 75 billion units, this total may reach 2 billion units