Apple iPod

Apple Inc. (iPod) Apple Inc, previously Apple Computer Inc. is a US multinational company focused on the design and manufacture of home appliances and the development of software products. Apple was founded on April 1, 1976 by Cupertino California, Steve Wozniak, Ronald Wayne. Apple develops, sells, and supports a variety of personal computers, portable media players, mobile phones, computer software, computer hardware, and hardware accessories. iPod, a new way to listen to music (1st and 2nd generation) Since its launch on October 23, 2001, the iPod is their most successful product.

The Apple iPod described below is Apple's iPod. First, after listing the contents of available products, we will explain the marketing strategies they are using. I chose the iPod for the current position on the market, and since I owned it I know it. Apple's iPod is one of the top products in the field of portable media players. It has successfully maintained its position for its unique software and design that consumers want it.

In 2001, Apple launched their first iPod into the market, it proved Apple's life in the market. Since the first iPod came out, Apple became an innovative leader in design and technology and became one of the most important products. (Apple II History, 2013). Today's Apple has various lineups including iPod, iPad, iPhone, MacBook, iMac, Mac Pro and so on. Apple also designed and created proprietary software that is only available in its own products. Other brands can not access Apple software. As Apple Inc. becomes the industry's leading innovator, now competitors are trying to compete with Apple's technology, but Apple is still the top innovator in today's competitive market.

Becoming a member is a key to Apple's popularity in the market. One of the main factors distinguishing competitors from the Apple iPod is the intuitive design of the product. Not just an iPod, all Apple products are designed with customers in mind. In one of the press releases, Steve Jobs said that the purpose of Apple's products is to make customers' lives easier. This is reflected in the ease of use of the product and the popularity of the Apple iPod in the market. It is important for Apple to fully understand all aspects of the customer experience and all brand touch points need to strengthen the Apple brand. This is reflected in advertisements (all iPod ads focus on brand headsets and Apple's logo). Behind each Apple product there is a prominent Apple logo.