Apple Innovation

The economic crisis may be a problem in creating new innovations in business management. Or companies may commit silly mistakes and it could destroy them in the process of blind survival. As the recession gets worse, we start seeing the company entering camp or another camp, but the company stands out from the progress of innovation: Apple Computer. Apple's innovation in announcing new products shows how product innovation can bring superior economic benefits to the company and its shareholders.

And for all other innovative companies, more interesting is that we can use the work to roughly track and reproduce Apple's innovative approach. This is different from using theory to innovate like Apple. In addition, Apple has no motivation to share information on its innovation process and the resulting culture. "One thing that I can always find is that you need to step back one step starting with the customer experience and you can not start with technology and try to figure out where you are going. There are many people, there was a scar tissue to prove this. "- Steve Jobs 1997

FastCompany has a very good article on Apple's innovation. The topic is the limits of Steve Jobs, Apple, and innovation if he is very clever. They say that Apple is a very innovative company, but their innovation is mainly in technology and new products, and these products alone do not produce economic value. According to the usual standards, Apple is surprisingly profitable and huge, as Apple is very innovative, but it is not. In general, they are correct, but I must admit that Apple seems to have taken the right approach in many ways to attract niche markets they target. Yes, they only have a small market share, but market share is effective. They control the whole idea that they have a Mac, and that is what they need. By managing the entire value chain, especially the part of the consumer's movement, they can confirm that they have good experience.