Apple Computer Long Term Strategy

Apple Computer Incorporated (Inc.) Mainly operates in the United States. Head office is located in Cupertino, California, with 46,600 employees. When Steve Jobs became CEO, Apple faced a big challenge of continued growth. The first phase of the strategic management process is the evaluation of the App Computer Computer mission statement. The purpose of this mission statement is to easily define the cause and purpose of the organization. Strategic planning is the role of leadership, the new CEO has his vision and should share it with his executive team.

The purpose of lowering the price of iPod is to gain market share of Apple Computer Inc. For intense competition in the MP3 player market, Apple's long-term strategy should be to control the iPod market For example, Save-On-Foods currently sells Samsung's MP3 player with CDN under $ 200 I will. The current economic situation of the iPod target market is optimistic, as the baby boomers are economically established so that children can buy this "cool fashion" product. Since the product lifecycle of the iPod is still in the growth stage, price declines are wise; therefore, price declines will attract new target markets to maintain this growth for at least the following periods. Price declines will increase sales volume and profits will decline slightly in a short enough time to account for market share.

Apple showed consistency in the multimedia market. The retailing strategy has increased Apple's long-term advantage in the consumer market and increased brand awareness. Apple extended iPod and iTunes to integrate computers and music equipment. This growth was also caused by cooperation with several companies. Regarding mobile devices, Apple worked with Motorola to gain further development. In 2007, Apple entered the mobile device market through the iPhone and ran an application to achieve a sustainable competitive advantage using the Apple Store.