Apple Computer and Long-Term Success

In the 1970s, technologies such as video recorders and personal computers revolutionized the industry. Co-founder Steve Jobs and Steve Wozniak were fascinated by the technical revolution and founded Apple Computers in 1976 (Abdelsamad et al., 2008). Due to their combination of charm and intelligence, they were able to design Apple I computers. Today, Apple has become one of the world's leading technology companies. However, internal factors such as Apple's uncertain marketing plan, employee's negligence, monetary legal issues, etc. have adversely affected the business performance and weaken corporate reputation.

• In 1975, the first commercially successful home computer MITS Altair 8800 (the same computer that Microsoft offers and programming is available) was launched. Shortly thereafter, Apple I, Apple II, Commodore PET, TRS - 80 was released. Among these computers, the Apple II is far more successful. • Looking at the success of Apple, IBM released the original IBM PC model. Later on, many "IBM PC" clones, including Compaq computers, were released. This continues until today. Microsoft has successfully agreed to provide operating systems for all IBM and IBM compatible machines. Combined with subsequent Apple mistakes, Microsoft is almost monopolized in the computer market.

For the time being, I met an Apple computer only when I went to school. This is the heyday of Windows. Basically anyone I know has an IBM compatible PC at home. But that school is still home to Apple. At that time, I felt this very strange, but after that it seemed perfectly reasonable. For Apple, this is a good strategy. For many of us, the computer we used for the first time was a school. Therefore, the first computer I used was an Apple computer. Although it might not be power at the time of purchase decision, I thought that Apple 's early planting did not work at the end of my work and eventually changed from PC to Mac.

Apple Computer Inc. began selling Apple I computers on April 1, 1976. Even if the computer is not a huge success, it gains good profit. A year later, Apple II debuted at the local computer show. This is the first personal computer with a plastic case and color graphics. The order keeps entering new machines. As orders and the size of the company grew, Apple had thousands of employees and began selling computers. In 1980, with the launch of Apple III, Apple decided to hire a new administrator to find new funds for new technology and make Apple "real company".