Apple Computer, Inc.

Years ago, when Steve Jobs began building the computer, I thought how many papers and textbook articles about his company, Apple and his company Apple were busy. . Apple is at the forefront of many different ideas and is truly changing the world of business. I ran Apple's internal scan and looked at the company's strengths and weaknesses, the three categories exceeded the list. These categories are the structure of Apple. In other words, it is a comment on the Apple Command System.

Apple Inc. (formerly Apple Computer, Inc) is a multinational corporation founded in California on April 1, 1976 and founded on January 3, 1977. The company was named Apple Computer Inc. for 30 years, but it was renamed Apple Inc. on January 9, 2007 because it wants to expand beyond the computer market to the consumer electronics market. The matrix is ​​two dimensional. The first includes existing products and new products, the second includes existing markets and new markets. Matrix has four main categories, each recommending a growth strategy to help set the correct direction of business. The four categories are as follows.

1976, Apple Computer, Inc. Established in 1977, it was founded. Apple's first product is Apple I, which launched the personal computer revolution. In 2007, Apple Computer, Inc. They were changed because they shifted their focus from production-only computers to other products in the industry such as entertainment and mobile communications. Apple's current mission is as follows. In the 1970s Apple revolutionized the personal computer, and in the 1980s Macintosh reformed the personal computer. Today, its award-winning computer, Mac OS X operating system, iLife digital lifestyle and professional applications and Apple continue to lead industry innovation. Apple has reached the digital media revolution in the iPod portable music / video player and iTunes online store, and has entered the mobile phone market with a revolutionary iPhone. (Investor Information, 2008)

Founded on April 1, 1976 in California, USA, Apple Computer Inc. is cited as Apple Computers Inc., which is responsible for the design and manufacture of computer electronics, computer hardware, and commercial servers (Hormby, 2005) . However, in 2007, we quoted the word "computer" under the name Apple Computer, reflecting the expansion of new business in home appliances and communication hardware. Apple's most common hardware products include Macintosh computers, iPods, iPads, and iPhones. IWork Suite of Productivity Software; Aperture, Professional Camera Bags; for Final Cut Studio's Professional Audio and Film Industry Software Product Software, Apple has released the Max OS X operating system, iTunes media, multimedia and Although boasting the iLife suite of creativity software's browser, Logic Studio is a set of audio tools. Currently, we have approximately 284 retail stores in 10 countries around the world.